Budget Friendly Sponsored Weddings

Brides on a budget are looking for ways to enjoy the perfect wedding without going broke. Thinking creatively is a must. If elements of a sponsored wedding interest you, here are ways to make it happen.

Celebrities have been enjoying sponsored weddings forever and you can too! You don’t necessarily need to be a celebrity to enjoy the benefits of a sponsored wedding. From a completely sponsored wedding to sponsorship of selected parts of one, you chose what is right for you and your guests.

The first and most important thing to remember is that there must be a win-win for both sides. Freebies for you must mean some sort of return on investment for the sponsor. Keep this in mind initially before beginning your solicitation. Many find sponsorships controversial so you will have to weigh the advantages and disadvantages involved.

Consider your wedding guests and the opportunities they present a sponsor. Will they be interested in purchasing what the sponsor is supplying in the future? Are they a targeted demographic and good fit for what someone has to offer? The better the fit, the more likely a sponsor will be receptive to what you are proposing.

It is your responsibility to “sell” this concept to a supplier. Be ready to let them know exactly how you plan to promote their interests. Will advertising be blatant, as in signage at the event, or something less obtrusive? Perhaps you will feature the supplier on your wedding website, or blog about them, or give them a mention in your wedding program. Be ready to detail your plan. This is a business marketing pitch that should be thoroughly thought through before presentation if you want to be successful.

Make a list of the elements you would want sponsored. From the wedding cake and flowers to the limo and DJ, you may be surprised at the opportunities that may make sense and not detract from an elegant event. Aim high as many will simply not be achievable.

Next, list those companies and suppliers you feel would be interested. Be reasonable and remember that local companies interested in growing their business may be more inclined to participate. Think like a salesperson. Maybe a company is not currently in the wedding business but has wedding favors, services or products to offer that would be attractive to this new segment of the buying public. What is their point of difference and how can you help to promote it?

Approach each phone call or meeting as a negotiation. Be willing to compromise but know where your limitations are. Including a company name on your wedding invitations may not be the best idea you ever had, but you may be willing to include them on your wedding program. Or perhaps a presence on your wedding announcements is enough to spread the word. If it does not appear to be a good fit for you both initially, be ready to offer alternative suggestions that will appeal to the supplier and still be acceptable to you.

Once both parties are in agreement, take steps to insure there will be no disappointments. Again, this is a business transaction so get everything in writing, confirm your supplier is trust worthy, hold up your end of the bargain and reconfirm often. For example, you would certainly not want to arrive at your reception only to find the sponsored wedding cake never arrived!

If you have a salesman mentality and an entrepreneurship spirit, a sponsored wedding may not only be a cost savings but an interesting challenge. Do know though that it will not be a piece of wedding cake! Guests may whisper but it is your day. Only attempt it if you have the time and the drive to succeed. You may agree that you get what you pay for but with some planning and determination, you can have a budget friendly wedding you and your friends and family will find impressive and merchants will enjoy participating in.

About the Author

Linda Cress Dowdy is a professional author, editor and copywriter. For a great selection of wedding invitations and wedding announcements, visit http://www.1stClassWeddingInvitations.com

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